Philips partners with the Medical University of Vienna to equip asthma and allergy sufferers with a pollen forecast and opens a pollen measurement station at its Drachten Innovation site

Amsterdam, The Netherlands - This World Allergy Week and World Asthma Day (22 – 28 April and 1 May 2018) – Royal Philips (NYSE: PHG, AEX: PHIA), a global leader in health technology, is helping parents take charge of their children’s asthma and allergy symptoms through awareness initiatives in more than 20 countries worldwide. The company also announces its partnership with the Medical University of Vienna for a 3-day pollen forecast on the Air Matters app, which retrieves its data from global pollen measurement sites, including the new Philips Drachten station.

Asthma and allergies in children is prevalent globally, with research confirming that 14% of children worldwide (under the age of 18) experience asthma symptoms^[1], and 1 in 8 children globally suffer from allergic rhinitis (such as hay fever)^[2]. In more than 80% of children, their asthma is allergic and gets triggered by allergens^[3] (such as pollen, house dust, mold or flakes of skin from pets). Parents know that asthma and allergies can complicate even the simplest activities for their children, as these respiratory conditions can leave them feeling run down, uncomfortable and even upset.

Breathing good quality air makes a substantial difference for asthma and allergy sufferers. For better awareness of air quality, Philips collaborates with Air Matters, a free app which can be used around the world. Monitoring in real time from more than 10,000 monitoring stations in over 50 countries, the app provides information on indoor and outdoor air quality, including outdoor pollutant levels, and features a 7-day air quality forecast. The app also allows users to regulate the settings and the speed of their Philips air purifier, and provides information on its filter status.

Thanks to Philips’ collaboration with the Medical University of Vienna, users of the Air Matters app can now also benefit from extended functionality. The new pollen forecast provides the levels of different types of pollen for the next 3 days, including top allergens (such as birch, grass, olive, ragweed, mug wort and alder). This allergen information is available for app users in Europe and in the US^[4].

This week, Philips is also opening a pollen measurement station at its Drachten Innovation site (Friesland, The Netherlands) under the expert guidance of the Leiden University Medical Center and the Technical University of Munich.  

The new Drachten station will provide hay fever sufferers in the area with more precise and useful insights (previously this area was not or badly covered as the nearest pollen measurement station was approximately 200 km away), including predictive data on the levels of different types of pollen (made available through the Air Matters app). This information will help them better manage their symptoms. Philips will also use the station’s data to develop new air sensors and solutions within the field of air purification.

Roy Jakobs, Business Group Leader Domestic Appliances said, “At Philips, we understand parents of children with asthma and allergies want to ensure that they are comfortable so that they can get on with normal day-to-day life. We work with globally-renowned experts in the field of asthma and allergy, and our range of air solutions have been carefully designed to help parents better manage the triggers that may aggravate their child’s symptoms. Whether equipping them with the information they need to take action and limit the impact of respiratory conditions on their child’s day to day activities, or enabling them to improve indoor air quality. We want parents to feel reassured that they can create a safe haven for their family, ensuring that they can get back to focusing on what matters most.”